HEALTH LITERACY PROMOTION PLAN
HEALTH LITERACY PROMOTION PLAN
Presently, ThaiHealth has 30,424 members from various groups supporting the Health Literacy Promotion Plan. Services have been provided to over 600,000 members as well as through other communication channels (including the internet, and mobile exhibitions). A survey of participants at ThaiHealth found that 95% of respondents were inspired to live healthier lives. In addition, people who visited ThaiHealth gained awareness of the Health Promotion Concept and Innovative Financing organizations. Visitors included students from various academic institutions, delegates from the International Network of Health Promotion Foundations (INHPF), ThaiHealth Partnership Network members, executives and personnel from the National Health Commission Office of Thailand, and officers from the Directorate of Personnel of the Royal Thai Armed Forces Headquarters.
Focus Areas of Plan
1) To develop the ThaiHealth Center into a model health learning center, with an environment conducive to targeted learning objectives, including members of the surrounding community and regional learning centers.
2) Expansion of ThaiHealth beneficiaries providing access to learning opportunities via exhibitions, activities, and other learning channels as well as making an impact to reduce social inequality and health inequity.
3) Development of health service systems and health promotion activities to meet the needs of target groups via exhibitions and other activities; Provide health promotion learning experiences to the general public to drive health promotion work and expansion of results across the country.
3) Development of innovations in work implementation to create cooperation with agencies and organizations in the public sector, private sector, civil society sector and learning networks; Link all sectors to promote skills and capacity for healthy living among the general public.
4) Emphasize the development of social marketing strategies to motivate target groups to gain positive perceptions and behaviors for daily habits, which can be developed into values for healthy living for children, youth, and families.
5) Emphasize values, beliefs, views, and behaviors of target groups, as well as environmental contexts; Evaluation and development of work approaches.
6) Capacity building for professionals and networks to provide social marketing knowledge and understanding to solve problems; Creation of new partnership networks for social marketing work, in accordance with the changing social landscape.