Primary Risk Factors:


• Alcoholic beverage advertisements are no longer on radio and television between 5 am -10pm
• Radical picture warning signs are now on cigarette packs. Thailand is the 4th country in the world to institute this measure.
• Advertising at the point of purchase no longer exists in Thailand, making it the 3rd country in the world to succeed in prohibiting this form of tobacco marketing.
• National Sport competitions are “Alcohol Free”. Fourteen Sports Associations discontinued alcohol beverage sponsorships
• ThaiHealth is one of the organizations responsible for supporting successful accident reduction rates during Thai festival periods, as well as, the remainder of the year throughout Thailand.
• ThaiHealth Joined to pass the Land Traffic Act which prohibits drivers from using any form of telephones or communication devices while driving. Increased the amount of physical activity in school curriculum from one to two hours a week.

In Addition:


• Sweet milk is no longer marketed in Thailand for infants.
• “Sunat” circumcision is now a part of rights in accordance with the National Health Security System since fiscal year 2006
• Joined to support Disabilities Quality of Life Promotion and Development Act.
• Joined to support that nutrition fact labels showing recommended 5 food groups consumed by children be present, as well as, nutrition level warnings.
• Joined to support the Responsibility for Unsafe Product Act.

In Education:


• Joined to support a TV Rating System for appropriate age levels to be used in television programming in Thailand.
• Joined to support a National Public Television and Broadcasting Organization in Thailand
• Joined to support a Cyber Crime Law.

Building Greater Health Awareness in Thai Society

ThaiHealth’s media campaign has built health promotion awarenesss among 80-95 percent of the public, campaign has included: self-sustainable lifesyle campaign, exercise promotion in daily life campaign, stop smoke in public campaign, “Smoke Free House”, “Every move equals exercise” , Stop Drinking for Buddhist Lent” ,“Stopping Drinking, Means Money in the Bank” and Be Conscientious Before Driving. Partner organizations working with ThaiHealth have gotten over 50 national of international awards in media/advertisement contests.

Role Model Organization at the International Level

The World Health Organization has praised ThaiHealth as an example of an outstanding organization that has worked in health promotion through realistic plans and sustainable and innovative fundings, and that can be a model for other law and middle-income countries in the region and worldwide